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by S Afidhan · 2019 — Keywords: library promotion, promotional mix, marketing communication mix, Indonesia's Ministry of Finance. Library ... 1 Selected book collections advertisement attractiveness. 78,4 % ... Dilengkapi Perhitungan Manual dan Aplikasi SPSS.

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106 Promotion Strategy. What is promotion, and what are the key elements of a promotional mix? Promotion is an attempt by marketers to inform, persuade, .... tion of advertising with other promotional mix elements and the need to understand their role in the overall mar- keting program. Organization of This Text.. Promotion mix includes Sales Promotion, Personal Selling, Advertising and a) Marketing b) Sales c) Publicity d) None of these. Ans: C. 52. Copy testing is also ...

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